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中国农业教育电视现状与前瞻
马池珠 徐福荫
（华南师范大学 教育信息技术学院,广东广州 510631）
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【摘要】本文分析了中国农业教育电视的生存环境，阐述了农业教育电视的现状，总结了发展的经验，主要体现在专业频道逐步发展、出现了一批品牌栏目、受众进一步扩展、远程教育蓬勃发展、创作经营开发并重，以及国际合作业已开展等方面。然后对其存在的问题进行了剖析，并就未来的发展，如专业频道的增加与落地、网络的构建、农业教育电视传播的形式的多样性、成熟的市场运作等作以预见。
【关键词】农业教育电视； 现状； 前瞻
【中图分类号】G725
【文献标识码】A
【文章编号】1007-2179（2005）06-0040-04 |
Chinese Agricultural Educational TV: the Status Quo and the Perspective
MA Chizhu &XU Fuyin
(Collego of Educational Information Technology, South China Normal University, Guangzhou 510631，China)
Abstract: The paper analyses the surroundings of Chinese agricultural educational TV, describes its status quo, summarizes the main experience and finds that special agricultural educational TV channels gradually develop, some brand programs appear, international cooperation develops, more and more audience watch the programs, distance education develops rapidly, inventing, running and developing programs have the same role. With the analysis of current problems, the paper advises how to develop agricultural educational TV in the future, such as how to extend special channels, receive satellite signals, build the network of TV resources, marketing and information, promote the diversity of TV programs and establish mature system of market running.
Key words: Agricultural Educational TV; status quo; perspective
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