国家精品课程“市场营销管理”的建设及其经验分享

吴晓云  刘侠  邓竹箐

(南开大学 商学院，天津 300071)

【摘要】精品课程建设项目是高等学校教学质量和教学改革工程的一项重要内容，是深化教学改革、以教育信息化带动教育现代化的一项重要举措。南开大学“市场营销管理”课程作为国家级精品课程，是建立在长期的教学和科研积累之上，其核心是案例教学库、前沿理论库、电子教材库和决策模拟库等四大模块的搭建和相互支持，而课程教学团队是精品课程建设的重要保证。

【关键词】国家精品课程；市场营销；建设

【中图分类号】G642.3

【文献标识码】A

【文章编号】1007-2179（2007）03-0094-05

Developement and Experiences of National Excellent 

Course Project “Marketing Management”

WU Xiaoyun, LIU Xia & DENG Zhuqing

（Business School, Nankai University, Tianjin 300071,china）

Abstract: The construction of excellent course project is the main component in high school's education refinement, which aims at deepening the education reform and hastening the education modernization. Based on long-term practices in education and scientific research in Nankai Unverstity, the course of marketing management is established, the core of which is composed of four interwinded parts: databases of case study, advanced theory, electronic teaching materials and simulation of decision. The teaching team ensures the construction of excellent course project.

Key words: excellent course; marketing; construction